Launch your freelance business with confidence
Founder coaching
Starting your own business is exciting, full of possibilities — and sometimes completely overwhelming. You may have a lot of motivation and skills, yet feel unsure where to start, how to find your first clients, or how to navigate the German bureaucracy.
That’s exactly what I help new freelancers with. In our sessions, we tackle the practical and emotional sides of starting your freelance business so you can move forward with clarity, confidence, and excitement.
How we work together
Your target group and your offer
We start by exploring who your clients are and what they truly need. From there, we define your unique value proposition and design your services or products so they truly reflect what makes you special.
Business plan and finance plan
We create a complete business and finance plan — don’t worry, I’ll guide you through every step, and yes, I actually love Excel! This ensures your freelance business is built on solid foundations and ready to grow sustainably.
Brand, visibility, and first clients
We define your brand and story, and map out how to land your first client — spoiler: it’s not always Instagram. You’ll know exactly how to communicate your value and reach the people who need your services.
Strengthening your inner leadership
Freelancing means leading your own adventure. We work on growing your confidence, resilience, and decision-making skills, so you can face challenges and opportunities with curiosity and courage.
Why this approach works
Launching a freelance business is as much about mindset as strategy. Many new freelancers get stuck in uncertainty, self-doubt, or scattered plans.
My approach combines practical tools — business planning, finance structuring, client acquisition — with support for your inner confidence and clarity.
You leave each session with actionable steps, a roadmap to follow, and the courage to take them, all while honoring your pace and personal priorities.
Schedule a free 20-minute call where we can chat about your story, what you’re looking for, and any questions you have about my coaching services. No need to worry about committing – this call is just a chance for us to see if we’re a good fit. If it turns out I’m not the right match, I have a network of other skilled coaches I can refer you to.
When you’re ready to start, you can book and pay for one session at a time — no long-term commitments and no big upfront payments.
Register at the Agentur für Arbeit or the Jobcenter? You can get this for free with AVGS coaching. Write me!
Testimonials
Elise is the real deal! 💪🏼 She was essential in helping me hone in on what core value I bring to the market, as well as who my target clients should be. She has an intuitive appreciation for what works, as well an excellent ability of spotting hidden assumptions in business ideas.
With Elise in your corner, you’ll definitely start your business of the best foot possible! 🏆
Alexis
I recently completed the founder coaching program with Elise and I had such a great experience. Being someone who was employed for many years and only now entering the freelance world with zero experience, I was certainly very nervous and needed guidance on different topics. Elise not only helped me create my business plan and finance plan and all necessary papers but also gave me very valuable advice and structure on many other points related to my new business.
Beatrice
About me
I’m Elise, a holistic career and founder coach since 2021, having guided over 100 clients through career shifts and freelance ventures. I bring experience as a former country manager and a Master’s in corporate finance, helping clients turn big visions into actionable steps and solid plans (yes, I actually love Excel!).
Outside work, I hike in total autonomy in the mountains and perform with the colorful choir Heart Chor, reminding me that work is only one part of life. I grew up in France and have been based in Berlin for 10 years.